The Business of Building Young Entrepreneurs

3 Steps to Help Young Entrepreneurs Start a Business

Sydney recently started an Entrepreneurial Club at her high school, an all-girls school in Palo Alto. Ten girls signed up, each eager to use the club as a way to launch her own business. The idea of making something and [making money!] selling it is hugely compelling, but as Sydney told the group, it's really important to build your business around something you love. For one thing, the amount of time and effort it takes to launch and build a successful business is extraordinary so you really have to "want" to spend that time, and also, the key to selling anything is...


The Elevator Pitch in 5 Steps by The Poketti Girls

The most important thing Sydney and Toni have learned as young entrepreneurs is BE PREPARED. You never know who you might meet, or what opportunities may arise — big or small — so you have to be ready for anything. And readiness brings confidence, and that alone is worth the effort. 

While we were visiting AmericasMart Atlanta for ICON HONORS this summer, the girls learned first hand how important it is to be able to explain their business quickly and effectively. With Poketti in hand (which often invites a conversation), Sydney and Toni met editors, buyers, sales representatives, reporters, notable executives in the gift and toy industry, and...


Social Media for Small Business Explained by Experts (Teens)

We had a jam-packed summer of exciting business activities for Poketti, and I really hate to see it come to an end. School and ballet will start in two weeks, and that means lonely days for me without my business partners by my side. Sniff. 

This summer, Sydney and Toni launched their Young Entrepreneurs Web Series. Their first video was just plain fun, teaching kids the art of manipulation, or "how to convince your parents to buy you a Poketti" (or any toy for that matter). It's a proven strategy, take it from me.

They released their second episode just yesterday. In this video, they share tips,...


Driving Brand Value: A New iPhone Game from Poketti

One of the rewards of working with young entrepreneurs is that the potential for the company is without limits. We started, of course, with Poketti Plushies with a Pocket, stuffed animal pillows with a useful back pocket to hold your phone or notebook. But the vision has always been based on the model of Hello Kitty or Rilakumma, where we'd have accessories and other products under the Poketti brand. 

We have already created a pocket-sized notebook, stickers, greeting cards, and a brand-new activity book filled with coloring pages and puzzles. Everything we create is meant to extend the value of our brand experience....


Developing a Winning Brand: Reflections on Poketti's ICON HONOR for Branding

We had a wonderful start to our summer. On July 9, Poketti received the honor for Branding at AmericasMart Atlanta's ICON HONORS, an annual event that celebrates innovation in the gift industry. It was a world-class event with 900 people in attendance, and an experience Poketti's young entrepreneurs will never forget. 

It started one day in April when I received an email from AmericasMart Atlanta, calling for entries for the 6th annual ICON HONORS. AmericasMart Atlanta is a thriving mecca for the gift and home industry, with three enormous buildings housing both permanent and temporary showrooms. It's also host...