Our Story

Successful Plush Toy Startup founded by Young Entrepreneurs in Silicon Valley!

Poketti Series2 Founders and Plushies

Hi! We’re Sydney and Toni, sisters from Palo Alto, California. We launched Poketti in 2013 after being inspired by our 7th-grade entrepreneurial class at The Girls’ Middle School. Poketti Plushies with a Pocket are cute and functional with a useful back pocket to hold your phone, notebook, glasses, tooth fairy treats, or other small treasures. We raised funds on Kickstarter for manufacturing and have worked really hard to build our business ever since. 

Some highlights have been: attending trade shows and direct sales events, producing a TV commercial, speaking at schools and clubs, receiving awards, donating thousands of Poketti to children and animals in need, appearing in publications such as Huffington Post, Teen Boss, and Girls' Life Magazine, developing new products, and pitching Poketti to the biggest retailer in the world (yes, Walmart!). 

Throughout our journey, we have received incredible support from professionals in the gift and toy industries, and have learned so many valuable lessons. We were named Wonder Girls by Women in Toys at NY Toy Fair 2016, received the ICON HONOR for branding from AmericasMart Atlanta (see video below), and Sydney was a finalist for the TAGIE Young Toy Inventor from the Chicago Toy and Game Group.

Series2: Poketti Plushies with Pocket Powers!

Poketti Plushies Sereis2 come with "Pocket Powers" to inspire other kids to take on new challenges, think of others, and work hard to reach their goals. With gender-neutral names, unique personalities, diverse dream careers, and positive character traits, our eight new Poketti Plushies with Pocket Powers are inclusive for everyone.

Please join us on our social networks and subscribe to our email list to keep updated on our progress. We would love to hear from you!

Thank you so much for supporting our growing business!
xo Sydney & Toni Loew

Read more about us: 



Here is the video introducing our Poketti Series2 friends!


In July 2015, we received the honor for Innovative Branding from AmericasMart Atlanta's 6th annual ICON HONORS celebration. This video, produced for the event, tells our story — and our acceptance speech is at the end. 

Find out the latest on INSTAGRAM 

Poketti is a proud member of:

Poketti Proud Member of Women in Toys        

© 2018 All rights reserved. Poketti is a registered trademark of Poketti LLC. Poketti Plushies with a Pocket and Poketti Plushies with Pocket Powers are trademarks of Poketti LLC. The Poketti character designs (plush and drawn) are subject to copyright.