The Elevator Pitch in 5 Steps by The Poketti Girls

The most important thing Sydney and Toni have learned as young entrepreneurs is BE PREPARED. You never know who you might meet, or what opportunities may arise — big or small — so you have to be ready for anything. And readiness brings confidence, and that alone is worth the effort. 

While we were visiting AmericasMart Atlanta for ICON HONORS this summer, the girls learned first hand how important it is to be able to explain their business quickly and effectively. With Poketti in hand (which often invites a conversation), Sydney and Toni met editors, buyers, sales representatives, reporters, notable executives in the gift and toy industry, and countless potential customers — from cab drivers to flight attendants to people on the street. 

Having a short and effective Elevator Pitch to explain your business is an important tool for any business, and in this video, our young entrepreneurs show you exactly how to create one in 5 steps. Remember, it's important to be ready at all times to present your business — you never know who might be standing next to in that proverbial elevator! 


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