The Business of Building Young Entrepreneurs — sydney loew

The Elevator Pitch in 5 Steps by The Poketti Girls

The most important thing Sydney and Toni have learned as young entrepreneurs is BE PREPARED. You never know who you might meet, or what opportunities may arise — big or small — so you have to be ready for anything. And readiness brings confidence, and that alone is worth the effort. 

While we were visiting AmericasMart Atlanta for ICON HONORS this summer, the girls learned first hand how important it is to be able to explain their business quickly and effectively. With Poketti in hand (which often invites a conversation), Sydney and Toni met editors, buyers, sales representatives, reporters, notable executives in the gift and toy industry, and...