The Business of Building Young Entrepreneurs — Small Business

Developing a Winning Brand: Reflections on Poketti's ICON HONOR for Branding

We had a wonderful start to our summer. On July 9, Poketti received the honor for Branding at AmericasMart Atlanta's ICON HONORS, an annual event that celebrates innovation in the gift industry. It was a world-class event with 900 people in attendance, and an experience Poketti's young entrepreneurs will never forget. 

It started one day in April when I received an email from AmericasMart Atlanta, calling for entries for the 6th annual ICON HONORS. AmericasMart Atlanta is a thriving mecca for the gift and home industry, with three enormous buildings housing both permanent and temporary showrooms. It's also host...

How to convince your parents to buy you a Poketti Plushie!

Summer for Sydney and Toni, co-founders of Poketti, means getting some creative work done for their company. They especially love fulfilling orders, and we just haven't had enough of those lately to keep them satisfied. So, we put Poketti on sale (just $12.99 for a limited time!), and made this video for all the kids out there whose parents need a little "convincing." Beware parents, it always seems to work on me! 

Enjoy! And please tell your friends about our business -- the girls put some love in every box!

-Kris (loving mom, terrible actor)